In the business world, first impressions matter. When someone finds you for the first time, you want them to have a great first impression because it can have a lasting impact on how they perceive your company. Statistics suggest that 94% of first impressions relate to your website itself, so what can you do differently to ensure your potential customers see something amazing? Experts will offer you many different tips, but if there’s one single tip that could change everything for your company, it would be this – focus on user experience.

What Does User Experience Actually Mean?

User Experience (sometimes called UX) is literally how a person feels when they’re interfacing with any technology. In this case, it likely means how they feel when they’re interfacing with your site. It actually encompasses a number of factors including load time, design, accessibility, ease of navigation, and more. It crosses the boundary from browser to browser and platform to platform. No matter what device your audience may be using (and these days that can vary extensively), your user experience should be absolutely stellar.

How Do I Improve My User Experience?

Your company branding literally depends on improving your web design in terms of user experience, and there are a number of things you can do to address any potential problems here. Creating navigation that helps to guide users through your site is a good start, but so is focusing on the design itself. You don’t want stocky images, crowded spaces, image carousels, and complicated designs. Keep it simple so your load times are fast and easy for both visitors and search engine spiders to crawl and index. Sound a bit extensive? You do have another option.

Get Help Now

Maybe your best bet isn’t to improve your user experience. Instead, it might be to find website design services that can help you create a more user friendly experience for your site. Website design advice is almost everywhere you turn these days, and if you follow any web guru social media feeds, you’re going to get conflicting advice to focus on this aspect or that one over anything else. Once you shift your strategy in one area, you may find yourself spending hours on a completely different area two days later. Website design services with experience in the industry, though, know how to improve user experience over everything else. They know how to put it first and change the face of your website so visitors do exactly what you want them to do every single time – click and buy.

User experience is a key area where you are going to want to improve design, but if you’re a bit squeamish about handling it on your own; your best bet may be to turn to a professional for help. To learn more about what we can do, visit Reposition today and explore our web design and user experience improvement services.